Let the media know, they’ll do the rest.
It’s been a busy month for me. On the other hand, while I couldn’t get enough time to start a new article, I was instead searching for some marketing tactics to promote my blog and spread the name. Guest posting- ah, I know it; blog commenting- have been doing; social media- you can always find me online and what else? Somewhere on a random blog, I remember reading a little paragraph about the press release for blogs.
Press release is something that brings us more business, audience and search engine exposure; I have had experience of writing a press release about a college event for newspapers. Besides, I am a media student, obviously I have some knowledge of such things. I rewound and started analyzing the press releases of blogs. After some serious restless nights, I was finally successful in writing my own and submitting it, for FREE. So, how to write a killer press release for your blog?
Keep It Concise
Let your writing and storytelling skills be not shown, while writing a press release.
Press releases, generally are limited to a single page, with not more than 400 words. There are sites which allow you to publish your press release for free, even they charge you if your PR contains more than 400 words.
Give all the information; just useful information and nothing else. Write clear words with the best choice of words. Because, writing a press release can be a little different from writing for direct readers.
Press releases can really bring you a lot of search engine exposure. So, never forget to optimize it for best results. Follow the same stereotyping process- do a keyword research, target a keyword, maintain a good keyword density. Let those words explain your area/field or expertise.
The headline is the most important thing for a perfect press release. Unlike the blog headlines, do not try to create a suspense through the headline. Give a brief information about the succeeding paragraphs.
Write an attractive yet a strong headline which can hook readers. It is recommended to avoid Jargons as they confuse the readers. And, as we know, cleverly place your keyword in the headline and try moving it to the beginning.
You might not always keep it too short. The maximum number of characters for
- Google – 70 characters
- Bing – 65 characters
- Yahoo – 72 characters
And before the headline begins, put “FOR IMMEDIATE RELEASE” at the top.
Whether you’re writing for print or new media, you should never miss the standard format of a press release. Once you’re done with the headline, start with the intro.
The first paragraph of the press release should provide the details of the subject or the event. The blog, in this case. Write a strong intro paragraph to attract readers. You should provide all the information regarding the event in the very lines. All the 5 Ws and one H should be answered.
Put the supporting information about the release here. Instead of carrying the whole writing in a single paragraph, you can split and break it into multiple paragraphs. Include quotes, testimonials or such, in these paragraphs to make it stronger.
Always Be The Third Person
While writing a standard press release, the report must be produced as a third person. Even if you are the only back-end of your blog and you are only writing the press release, make it look like someone other has written it for you. For example, “My blog Koundeenya.com now allows guest bloggers to post content” is wrong and the correct one should be “Koundeenya, the owner of Koundeenya.com said that guest bloggers can now post on the site.”
Make It Easy To Contact
Usually when the press requires few clarifications regarding the press release, they might want to contact you. So, it is a must to add your contact details (your name, company, address, phone, email, website) at the very end of the page.
And once the entire thing is over, wrap it up with “###” without quotes, below the contact details.
I am planning to write a post-series of online press releases. Let me know what you’d like to have next.