Build a brand and you don’t have to look for articles related to “marketing” on Google.
Gone are the days when someone gets a newspaper to find news ; today, for each and everything, we have thousands of substitutes and alternates, online. So, you should give them a reason, why they should STILL be on your blog.
Have you noticed blogs like Seth’s blog, ZenHabits and such? They get tens of thousands of traffic each day even when they don’t post anything for a few days. Blogs with such a massive following no longer depend on the so-called ORGANIC traffic anymore. It’s all because, they have built a brand name for their blogs or maybe I should say, they are BRANDS themselves.
So, how to create such a name for your blog?
Don’t Confuse Them
You see, one of the most obvious reasons why readers follow blogs is, weblogs generally focus on a specific topic or niche (what we call it). In exception news blog cases, we are generally supposed to focus on a single topic.
Say, a reader read one of your blog posts on Writing Tips, if you can manage to attract the reader with your writing, he/she will definitely look for more such articles on your blog and imagine, how annoying that would be, if you also have “women health tips” on the same blog.
If you’re still wondering why-
I’ve put the same quote on most of my blog posts and I think, I shouldn’t skip it here, too - Content is the king and you know it why.
When you have amazing content, you will of course, get amazing readership. Your writing style, choice of using words, ways of expression and moreover, the tips/reviews/whatever you’re writing does play the most vital role in creating a brand for your blog. Because, content is everything for a weblog.
If you notice, all big-daddy bloggers have their own way of writing and so should you.
So, start writing unique content that speaks and make it attractive; fruits follow you.
I know there are hundreds of amazing themes on the internet which suit your blog. If you want to be JUST ANOTHER, you can go ahead and pick the best one of them. But if you really want to make your blog stand out from the crowd, you must have your own customized site design.
If your blog runs on WordPress, it is most recommended to get Genesis Framework and create your own stunning child theme (you can hire a child theme developer either). Even my site uses Genesis and I, personally customized the child theme.
Oh boy! I missed the LOGO.
Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great at remembering signs
- Karl Lagerfeld
Utilize Social Media
Social media presence and activism can really help you build a brand. There, you get a better reach and wider audience. The only thing you have to do is actively participate and use the best tactics to multiply the reach.
The best examples can be Starbucks, AXE, MTV, Walmart and many more. Each of them shave their own way of marketing and spreading their name.
Creativity, still has its own place and can help you- build a brand in the most efficient and effective ways. Brainstorm and let the creative juices flow out. That’s it!
It’s your turn now; tell me, how to build a brand for your (or my) blog?